Web TV viewers are ‘cord keepers’ and not cutters
Does watching online content make you less likely to watch ordinary TV? Not at all, says metrics group Nielsen (via Hollywood...
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Most of us are online spectators…though not if you are a mother
Media strategist and Business Week columnist Ben Kunz points us to global research from Forrester, which shows that while 31% of...
read moreYouTube viewers “have ADD” (30 seconds and a third are gon...
Last year TubeMogul came out with research claiming that 53% of online video viewers move onto something else after the first sixty...
read moreFacebook referrals result in longer video views
TubeMogul and Brightcove have come out with another online video report. This one among other things shows that referrals from...
read moreWhy combining TV + online can pay off for brands and broadcasters
More stats from the 377 page (UK) Ofcom Communications Markets Report, in particular ones that reinforce the fact that TV-led...
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