Use of super-fans, community advocates low despite proven benefits

Nov 25, 2011 by

A study of branded online communities by ComBlu (via marketing charts) shows that organisations are deploying bells and whistles rich...

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Online video seen as a TV additive, not replacement

Nov 30, 2010 by

The other week I talked about Nielsen figures showing that in the US at least, the older you are the more TV you watch.   However,...

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Web TV viewers are ‘cord keepers’ and not cutters

Nov 16, 2010 by

Does watching online content make you less likely to watch ordinary TV?   Not at all, says metrics group Nielsen (via Hollywood...

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Most of us are online spectators…though not if you are a mother

Oct 4, 2010 by

Media strategist and Business Week columnist Ben Kunz points us to global research from Forrester, which shows that while 31% of...

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YouTube viewers “have ADD” (30 seconds and a third are gon...

Oct 1, 2010 by

Last year TubeMogul came out with research claiming that 53% of online video viewers move onto something else after the first sixty...

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