Use of super-fans, community advocates low despite proven benefits
A study of branded online communities by ComBlu (via marketing charts) shows that organisations are deploying bells and whistles rich...
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Online video seen as a TV additive, not replacement
The other week I talked about Nielsen figures showing that in the US at least, the older you are the more TV you watch. However,...
read moreWeb TV viewers are ‘cord keepers’ and not cutters
Does watching online content make you less likely to watch ordinary TV? Not at all, says metrics group Nielsen (via Hollywood...
read moreMost of us are online spectators…though not if you are a mother
Media strategist and Business Week columnist Ben Kunz points us to global research from Forrester, which shows that while 31% of...
read moreYouTube viewers “have ADD” (30 seconds and a third are gon...
Last year TubeMogul came out with research claiming that 53% of online video viewers move onto something else after the first sixty...
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