Friends’ tweeting is believing says Microsoft research
Here’s some research from Microsoft and Carnegie Mellon University that again shows the level of trust we place on the...
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Trashing an opponent works best on TV / you preach to the converted on...
A piece of research from the Brookings Institution (thanks @kenyanpundit for the link) finds that, at least in politics, when it...
read moreNotes from SXSW, Simplicity rules
A SXSW session on the social media bubble hosted by NYC agency Attention neatly summarised what the conference is all...
read moreSXSW snippet – does social media drive TV ratings?
The conclusion of a SXSW panel from this afternoon was yes, but the overall message was that it really works best when it comes to...
read moreInstagramers get rid of the ghosts
How many brands would be brave enough to cut half of their social media followers, losing the ones who hadn’t engaged...
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