How social chatter drives TV ratings
Those of us who work in the online / social sphere are forever asked about KPIs. No matter the numbers on social media, there is...
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Another study shows: Traditional media increasingly the preserve of th...
This is a point that’s been made countless times, for example by Ofcom in the UK and Pew Research in the US – people who...
read more46% of under 25s Facebook like their favourite TV programmes
An earlier post was all about the (UK) Ofcom Communications Market Report and the way in which TV and social media campaigns can work...
read moreWhy combining TV + online can pay off for brands and broadcasters
More stats from the 377 page (UK) Ofcom Communications Markets Report, in particular ones that reinforce the fact that TV-led...
read moreWeb TV series lose most viewers after episode one
The other month we posted about Tube Mogul’s stats showing that most online video viewers don’t last beyond the first minute. ...
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