Celebrities have a lot of followers…but is anyone listening?
Canadian research firm Sysomos has come out with some interesting, if not that surprising, research about Twitter A-listers and their...
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People in their 20s and 30s and in the US most likely to blog
On the back of their extensive Twitter reports, my favourite Canadian analytics firm, Symosos, has published a study of blog...
read moreBeen told you can’t evaluate social media? Here are 20 (free) wa...
Like almost every other agency out there in this space, at Rabbit, we use a professional monitoring and sentiment analysis system. ...
read moreTwitter continues to grow but ‘veterans’ still responsible...
Late last year there were stats coming out of the US implying that Twitter’s growth was stalling. Not so says analyst firm...
read moreForget the 80/20 principle, with Twitter it is 79/7
A well known rule of thumb in business is the so-called Pareto principle (or the 80/20 rule) that 20% of participants will account...
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