SXSW snippet – does social media drive TV ratings?
The conclusion of a SXSW panel from this afternoon was yes, but the overall message was that it really works best when it comes to...
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Instagramers get rid of the ghosts
How many brands would be brave enough to cut half of their social media followers, losing the ones who hadn’t engaged...
read moreSocial media plays “modest” role in US election…so far
Research out by Pew shows that when it comes to the major US hard news story of 2012, the Presidential election, voters prefer tried...
read moreSignificant number of newspaper visits driven by Facebook
Here’s a chart that neatly shows how social media is driving a sizeable chunk of traffic towards news sites. According to...
read moreThe most active Instagram fans are in the Philippines, Brazil and Turk...
There is a wealth of research showing that social media users in emerging markets are proportionally more active than their Western...
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