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Lies, damned lies and statistics | Consumer behaviour, social media and advertising stats

Significant number of newspaper visits driven by Facebook

Jan 24, 2012 by Dirk Singer

Here’s a chart that neatly shows how social media is driving a sizeable chunk of traffic towards news sites. According to...

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The most active Instagram fans are in the Philippines, Brazil and Turk...

Jan 18, 2012 by Dirk Singer

The most active Instagram fans are in the Philippines, Brazil and Turkey

There is a wealth of research showing that social media users in emerging markets are proportionally more active  than their Western...

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Show me the sales. How does social media impact the bottom line?

Jan 12, 2012 by Dirk Singer

  Almost every agency in this space, ourselves included, is often asked to prove a direct link between social media and sales /...

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The Internet is now the preferred customer services channel

Jan 11, 2012 by Dirk Singer

The Internet is now the preferred customer services channel

The other day econsultancy released the findings of a SITEL-commissioned  (UK) study showing that 15% of 16-24 year olds prefer to...

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A guide to SoundCloud

Jan 10, 2012 by Dirk Singer

A guide to SoundCloud

As we head into 2012, a number of social networks are being touted as the next big thing – this includes Path,...

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Google+’s user base – impressive or not?

Jan 5, 2012 by Dirk Singer

Google+’s user base – impressive or not?

  Recently various figures have come out about the growth of Google+.  Just today The Guardian  reports on the network seeing...

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Stats of the month – January

Jan 2, 2012 by Dirk Singer

Stats of the month – January

Stats of the month – January To kick off the New Year, here’s the second in my series of presentations about ten stats of...

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Apple’s iDevices continue to dominate the mobile web

Dec 27, 2011 by Dirk Singer

Apple’s iDevices continue to dominate the mobile web

There may be more Android phones on the market than iPhones, but research shows that it is Apple users that dominate the mobile...

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Twitter shaped the 2011 news agenda over Facebook

Dec 26, 2011 by Dirk Singer

Twitter shaped the 2011 news agenda over Facebook

Despite commanding 95% of social networking time in the US it is Twitter which shaped the news agenda in 2011. According to Highbeam...

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Indonesia, Russia, Egypt lead in social media use

Dec 20, 2011 by Dirk Singer

Indonesia, Russia, Egypt lead in social media use

  US research house Pew has come out with a global study breaking down the use of mobile / cell phones, the Internet and social...

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