Proof that social media DOES work

Dirk Singer — Fri, 19 Mar 2010 06:52:04 +0000

The million dollar question we (and other agencies like us) are often asked, is ‘how can you evaluate social media’ or more directly – ‘will it impact the bottom line.’

At Rabbit we’re shortly publishing our favourite 20 – free that anyone can use – social media sentiment monitoring tools, but a report published in emarketer is also useful.

According to a US study, more than half of Facebook fans (of a brand) are likely to make a purchase, while 67% of Twitter followers reported the same.

6/10 Facebook fans also said they’d be more likely to recommend the brand to friends, among Twitter users that increased to 8/10.

And the main reason people followed brands on Facebook? To receive discounts and promotions, so though not the most creative tactic in the book, straight forward Facebook competitions and give-aways can work.

This is one of the items in this week’s Rabbit Feed newsletter – more info here!

Social Media Pays: People More Likely to Buy from Brands they Follow (marketingpilgrim.com)

The end of the press release? Or a necessary evil?

liesdamnedlies — Wed, 04 Nov 2009 20:32:43 +0000

Now here’s a subject close to my heart, the continued usefulness or otherwise of the age old press release. Publisher Ragan Communications and PollStream carried out a survey in the States, which found that only 49% of PRs think ‘it’s as useful as ever’, while 33% thought it was a ‘necessary evil.’

Ragan’s Lindsey Miller says press releases are becoming ever less useful due to – yep, you guessed it – social media. According to Marketing Charts, Ragan’s take is that communicators are using social media to get around ‘canned’ information and to target and reach journalists. And obviously via Twitter lists is yet another way that can be done.

I guess it all depends what you define a ‘press release.’ Does it really have to follow the conventional standard for it to be classed as one? For example, some companies have started using blog posts in place of standard releases – Twitter is a prime example. It’s something that makes sense in certain circumstances but to my mind, a corporate post is a release of sorts.

Image – Bohman

Confidential Twitter Docs Fly Into Inboxes (marketingpilgrim.com)
Facebook Fan Pages are the New Microsite (newcommbiz.com)
Consumers Need to Hear About You via Social Media… then they’ll search for your brand (socialmediatoday.com)

Lies, damned lies and statistics » Publishing

Proof that social media DOES work

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The end of the press release? Or a necessary evil?

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