The more Facebook fans you have, the less likely they are to engage

Mar 31, 2012 by

Over at AdAge, Comscore VP Andrew Lipsman discusses  a study by the Ehren-Bass Institute that showed that only  1% of Facebook fans...

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Friends’ tweeting is believing says Microsoft research

Mar 16, 2012 by

  Here’s some research from Microsoft and Carnegie Mellon University that again shows the level of trust we place on the...

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Social media plays “modest” role in US election…so far

Feb 7, 2012 by

Research out by Pew shows that when it comes to the major US hard news story of 2012, the Presidential election, voters prefer tried...

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Twitter users the most ‘generous’ charity donors

Nov 13, 2011 by

Who gives the most on social networks?  The answer if you are a charity is Twitter users, who donate on average £30 ($46) compared...

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Less than 1/10 Facebook users like brand pages

Nov 11, 2011 by

The other day research company TNS came out with research claiming that social media users were sick of so-called “digital...

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