The more Facebook fans you have, the less likely they are to engage
Over at AdAge, Comscore VP Andrew Lipsman discusses a study by the Ehren-Bass Institute that showed that only 1% of Facebook fans...
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Friends’ tweeting is believing says Microsoft research
Here’s some research from Microsoft and Carnegie Mellon University that again shows the level of trust we place on the...
read moreSocial media plays “modest” role in US election…so far
Research out by Pew shows that when it comes to the major US hard news story of 2012, the Presidential election, voters prefer tried...
read moreTwitter users the most ‘generous’ charity donors
Who gives the most on social networks? The answer if you are a charity is Twitter users, who donate on average £30 ($46) compared...
read moreLess than 1/10 Facebook users like brand pages
The other day research company TNS came out with research claiming that social media users were sick of so-called “digital...
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