2/3 of ads on social media ignored
66 out of every 100 people on Facebook and other social networks will by and large ignore an ad when they see it, while barely one in...
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Like print newspapers, magazines in decline
Plenty has been written about the decline of print newspapers, less so about the magazine industry. Now South African journalist...
read moreFacebook reaches 62% of online Americans
Another chart (from Comscore) showing how Facebook is the Google of social networks. An online ad campaign can (in theory)...
read moreThe newspaper market carries on shrinking, but digital revenues unlike...
Here are a bunch of charts and reports about the newspaper market worth looking at side by side. On one hand, an OECD report (via a ...
read more‘Ground breaking’ research – Online ad network says ...
Marketing directors with money to spend take note. Forget the measly 0.2% click through rates, online advertising really does...
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