Online video seen as a TV additive, not replacement
The other week I talked about Nielsen figures showing that in the US at least, the older you are the more TV you watch. However,...
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Web TV viewers are ‘cord keepers’ and not cutters
Does watching online content make you less likely to watch ordinary TV? Not at all, says metrics group Nielsen (via Hollywood...
read moreAnother study shows: Traditional media increasingly the preserve of th...
This is a point that’s been made countless times, for example by Ofcom in the UK and Pew Research in the US – people who...
read moreA quarter of Europeans browse the Internet via their mobiles
A quarter (25.9%) of consumers in the big five European Union countries (UK, France, Germany, Italy, Spain) now browse the Internet...
read more46% of under 25s Facebook like their favourite TV programmes
An earlier post was all about the (UK) Ofcom Communications Market Report and the way in which TV and social media campaigns can work...
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