Online reviews, personal recommendations most trusted form of “a...
Nielsen has a table out distilling the results of Global Trust in Advertising survey. Worldwide, 50%+ of us trust the following...
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The “social mom” – more likely to shop, post and com...
Want to know why the mommy / mummy blogger is a constant discussion topic among brand managers? Check out this Nielsen chart. It...
read moreThe kings and queens of media stacking – Tablet Users
Over the past few years, two related concepts have gathered more and more attention. First of all, there is the idea of media...
read moreWhen it comes to product reviews, social media users trust each other
Another study to add to the arsenal of ‘why spend money on social media.’ This time from Nielsen, which shows that among...
read moreHow social chatter drives TV ratings
Those of us who work in the online / social sphere are forever asked about KPIs. No matter the numbers on social media, there is...
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