Stats that show why you need a mobile first approach now
The other week someone asked me what an agency such as Rabbit (where I work) should be focusing on going forward. My reply, was...
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A selection of EU / US smartphone stats
Comscore has been drip feeding out stats from its end of year reports, the latest from ‘The 2010 Mobile Year in Review’...
read moreEmerging markets lead the West in mobile advertising
Which countries lead in mobile advertising? According to a Buzzcity study (via memeburn), it’s by and large emerging markets...
read moreOlder consumers start getting into SMS (but for how much longer?)
According to US mobile messaging company Tekelec, the over 45s in both Europe and the States are starting to use SMS, with as many as...
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