Social media – use it to measure, rather than measure it?
US media strategist and business week columnist Ben Kunz points us to a fascinating case study from US digital agency Organic. Faced...
read moreSurvey says Twitter users more likely to buy your stuff
Last month email marketing system Exact Target came out with a study showing that people on Twitter are more likely to spread the word...
read moreSales still an important factor behind brand social media efforts
Despite well documented examples of brands maintaining Twitter feeds, and using them to respond to customers, customer service is by...
read moreMost brand conversations don’t take place online
Here’s a stat from the KellerFay Group in the US about where word of mouth marketing conversations take place. And it...
read moreSocial media makes people 10x more likely to buy
There’s been a lot of research out about how social media recommendations can increase the chances of people buying products...
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