Use of super-fans, community advocates low despite proven benefits

Nov 25, 2011 by

A study of branded online communities by ComBlu (via marketing charts) shows that organisations are deploying bells and whistles rich...

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Another study shows: Traditional media increasingly the preserve of th...

Nov 1, 2010 by

This is a point that’s been made countless times, for example by Ofcom in the UK and Pew Research in the US – people who...

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Age gap narrows with mobile app use

Jul 14, 2010 by

Perhaps no big surprise – the Pew Internet & American Life Project says that young adults (the under 30s) use mobile data...

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Reviews on social media beat newspaper reviews for the under 35s

Jun 5, 2010 by

A statistic from a Harris Poll in the US (via Marketing Charts) – 50% of the under 35s who use social media say they are...

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When it comes to social media, most marketers still have their learner...

Apr 23, 2010 by

The other week the ex CMO of Unilver Simon Clift talked about a lost generation of marketers aged 30-45 who had neither grown up with...

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