Use of super-fans, community advocates low despite proven benefits
A study of branded online communities by ComBlu (via marketing charts) shows that organisations are deploying bells and whistles rich...
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Another study shows: Traditional media increasingly the preserve of th...
This is a point that’s been made countless times, for example by Ofcom in the UK and Pew Research in the US – people who...
read moreAge gap narrows with mobile app use
Perhaps no big surprise – the Pew Internet & American Life Project says that young adults (the under 30s) use mobile data...
read moreReviews on social media beat newspaper reviews for the under 35s
A statistic from a Harris Poll in the US (via Marketing Charts) – 50% of the under 35s who use social media say they are...
read moreWhen it comes to social media, most marketers still have their learner...
The other week the ex CMO of Unilver Simon Clift talked about a lost generation of marketers aged 30-45 who had neither grown up with...
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