Sales still an important factor behind brand social media efforts
Despite well documented examples of brands maintaining Twitter feeds, and using them to respond to customers, customer service is by...
read more
Most brand conversations don’t take place online
Here’s a stat from the KellerFay Group in the US about where word of mouth marketing conversations take place. And it...
read moreSocial media makes people 10x more likely to buy
There’s been a lot of research out about how social media recommendations can increase the chances of people buying products...
read moreDoes social media chain us to our jobs 24/7
If you started work in the early/mid 90s like myself, you’ll remember a time when going home meant just that – someone...
read moreWhen it comes to social media, most marketers still have their learner...
The other week the ex CMO of Unilver Simon Clift talked about a lost generation of marketers aged 30-45 who had neither grown up with...
read more
