Chances are you’ve been diverted here by the old News from the Herd feed.

This blog has been in existence for a good six months.   The original idea was that as I’m a bit of a statistics geek, and most of my posts really involve me churning out commentary on social media and marketing stats, I could do with a new site.

Hence the name, which comes from a Mark Twain (or Disraeli, whichever you prefer) quote.

The idea was this would become my main window to the outside world, and an additional one for Cow.

However, as I found out, maintaining one blog is difficult enough let alone two, so this one was put on the back burner.   But with the domain name thisisherd.com having run out, it was as good a time as any to make the switch.

It more accurately reflects what I write about (Herd was a division of Cow, long since defunct and more recently replaced by Cow Digital) and it will give me the chance to start again, including the long climb back up the AdAge150 list (assuming they accept me straight away) – a good exercise, as it’s obviously an advantage to know 1st hand what works in pushing a site up the rankings before you advise clients about the same.

I’ve imported all my old posts from blogger to wordpress and all seems to be working fine, except – for now – it doesn’t seem to save every comment.  Apologies, bear with me on that one.   I’ll have it sorted by Monday.   Any questions or comments in the meantime, Twitter DM me (dirkthecow), or email me dirk at cowdigital.co.uk

(Update – It seems the comment problem is due to an over eager Akismet plug-in, which identifies too many things as spam.   I’ll check it every day to move any non-spam comments across and I am hoping Akismet rapidly gets better as it claims it does!)

Image – Jamie Thompson