Sales still an important factor behind brand social media efforts

Aug 31, 2010 by

Sales still an important factor behind brand social media efforts

Despite well documented examples of brands maintaining Twitter feeds, and using them to respond to customers, customer service is by...

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Social media makes people 10x more likely to buy

Jun 29, 2010 by

Social media makes people 10x more likely to buy

There’s been a lot of research out about how social media recommendations can increase the chances of people buying products...

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When it comes to social media, most marketers still have their learner...

Apr 23, 2010 by

When it comes to social media, most marketers still have their learner plates on

The other week the ex CMO of Unilver Simon Clift talked about a lost generation of marketers aged 30-45 who had neither grown up with...

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