While marketing budgets are cut, content spend grows

Dec 5, 2011 by

While marketing budgets are cut, content spend grows

Recently, there has been a trend of brands being encouraged to think of themselves as media outlets in their own right.     For...

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Proof that online content creation works

Oct 8, 2011 by

Proof that online content creation works

What’s the justification for putting budget behind on-site online content?  How about a 152% increase in landing...

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Murdoch and Google – a case of cutting off your nose to spite yo...

Nov 10, 2009 by

Murdoch and Google – a case of cutting off your nose to spite your face?

Following Rupert Murdoch‘s comment that he might in future hide his news sites from Google, there’s obviously been a fair...

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