The more Facebook fans you have, the less likely they are to engage

Mar 31, 2012 by

The more Facebook fans you have, the less likely they are to engage

Over at AdAge, Comscore VP Andrew Lipsman discusses  a study by the Ehren-Bass Institute that showed that only  1% of Facebook fans...

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“Stick it in TV” – five reasons why that might not b...

Mar 23, 2012 by

“Stick it in TV” – five reasons why that might not be such a good idea

According to a marketing magazine report, Diageo’s white spirits marketing director Philip Gladman thinks that if you are not...

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Social media plays “modest” role in US election…so far

Feb 7, 2012 by

Social media plays “modest” role in US election…so far

Research out by Pew shows that when it comes to the major US hard news story of 2012, the Presidential election, voters prefer tried...

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Significant number of newspaper visits driven by Facebook

Jan 24, 2012 by

Significant number of newspaper visits driven by Facebook

Here’s a chart that neatly shows how social media is driving a sizeable chunk of traffic towards news sites. According to...

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The most active Instagram fans are in the Philippines, Brazil and Turk...

Jan 18, 2012 by

The most active Instagram fans are in the Philippines, Brazil and Turkey

There is a wealth of research showing that social media users in emerging markets are proportionally more active  than their Western...

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