The Internet is now the preferred customer services channel
The other day econsultancy released the findings of a SITEL-commissioned (UK) study showing that 15% of 16-24 year olds prefer to...
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Retailers take note: 1/4 of all online chatter about shopping happens ...
Here’s a fascinating study from US social media research and monitoring company ListenLogic – 25% of shopping...
read moreOlder consumers heading for the Web at Christmas – but one mista...
A series of interesting stats found via the Euromonitor blog, the over 45s will be heading to online stores this Christmas. But...
read moreSales still an important factor behind brand social media efforts
Despite well documented examples of brands maintaining Twitter feeds, and using them to respond to customers, customer service is by...
read moreA lesson from Vodafone: How one tweet can get magnified almost 100x
A cautionary tale comes from mobile phone operator Vodafone, who on Friday broadcast the following message out to its (at the time)...
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