Online reviews, personal recommendations most trusted form of “a...
Nielsen has a table out distilling the results of Global Trust in Advertising survey. Worldwide, 50%+ of us trust the following...
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The Internet is now the preferred customer services channel
The other day econsultancy released the findings of a SITEL-commissioned (UK) study showing that 15% of 16-24 year olds prefer to...
read moreA key milestone: Mobiles pass TV as most essential media for under 25s
When referring to the shift from ‘old’ to ‘new’ media one piece of research I talk about again and again is a...
read moreIs the Internet making us stupid? Maybe not – news consumption ...
This chart from Pew Research (via Marketing Charts) is interesting as it shows that since 1994 – ie the dawn of the Internet age...
read moreSurvey says Twitter users more likely to buy your stuff
Last month email marketing system Exact Target came out with a study showing that people on Twitter are more likely to spread the word...
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