One bad tweet = 30 customers lost

Jan 22, 2010 by

A pre-Christmas survey, though one still worth noting is the one carried out by Convergys Corp, which says that a single bad tweet or...

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Seven actionable marketing trends

Nov 30, 2009 by

Seven Actionable Marketing Trends View more documents from Helge Tennø. More good stuff from Norwegian brand strategist Helge Tenno...

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The end of the press release? Or a necessary evil?

Nov 4, 2009 by

Now here’s a subject close to my heart, the continued usefulness or otherwise of the age old press release. Publisher Ragan...

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