The most active Instagram fans are in the Philippines, Brazil and Turk...
There is a wealth of research showing that social media users in emerging markets are proportionally more active than their Western...
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While marketing budgets are cut, content spend grows
Recently, there has been a trend of brands being encouraged to think of themselves as media outlets in their own right. For...
read moreStats of the month – December
Stats of the Month Last week, I went to Leicester with fellow Rabbits Bridey Lipscombe and Cat Turner to give a presentation to De...
read moreLess than 1/10 Facebook users like brand pages
The other day research company TNS came out with research claiming that social media users were sick of so-called “digital...
read moreThe “social mom” – more likely to shop, post and com...
Want to know why the mommy / mummy blogger is a constant discussion topic among brand managers? Check out this Nielsen chart. It...
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