The more Facebook fans you have, the less likely they are to engage
Over at AdAge, Comscore VP Andrew Lipsman discusses a study by the Ehren-Bass Institute that showed that only 1% of Facebook fans...
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The most active Instagram fans are in the Philippines, Brazil and Turk...
There is a wealth of research showing that social media users in emerging markets are proportionally more active than their Western...
read moreWhile marketing budgets are cut, content spend grows
Recently, there has been a trend of brands being encouraged to think of themselves as media outlets in their own right. For...
read moreStats of the month – December
Stats of the Month Last week, I went to Leicester with fellow Rabbits Bridey Lipscombe and Cat Turner to give a presentation to De...
read moreLess than 1/10 Facebook users like brand pages
The other day research company TNS came out with research claiming that social media users were sick of so-called “digital...
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