The more Facebook fans you have, the less likely they are to engage
Over at AdAge, Comscore VP Andrew Lipsman discusses a study by the Ehren-Bass Institute that showed that only 1% of Facebook fans...
read more
Show me the sales. How does social media impact the bottom line?
Almost every agency in this space, ourselves included, is often asked to prove a direct link between social media and sales /...
read moreUse of super-fans, community advocates low despite proven benefits
A study of branded online communities by ComBlu (via marketing charts) shows that organisations are deploying bells and whistles rich...
read moreLess than 1/10 Facebook users like brand pages
The other day research company TNS came out with research claiming that social media users were sick of so-called “digital...
read moreHow accurate is Klout?
Over the past few months there has been a lot of talk about Klout (www.klout.com) rapidly becoming the default system for...
read more
