Why combining TV + online can pay off for brands and broadcasters

Aug 23, 2010 by

Why combining TV + online can pay off for brands and broadcasters

More stats from the 377 page (UK) Ofcom Communications Markets Report, in particular ones that reinforce the fact that TV-led...

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The newspaper market carries on shrinking, but digital revenues unlike...

Jul 4, 2010 by

The newspaper market carries on shrinking, but digital revenues unlikely to make up the shortfall

Here are a bunch of charts and reports about the newspaper market worth looking at side by side. On one hand, an OECD report (via a ...

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Social media makes people 10x more likely to buy

Jun 29, 2010 by

Social media makes people 10x more likely to buy

There’s been a lot of research out about how social media recommendations can increase the chances of people buying products...

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‘Ground breaking’ research – Online ad network says ...

Mar 28, 2010 by

‘Ground breaking’ research – Online ad network says online ads work!

Marketing directors with money to spend take note.  Forget the measly 0.2% click through rates, online advertising really does...

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2010 the worst year for newspapers?

Mar 28, 2010 by

2010 the worst year for newspapers?

While the New York Times reports that 2009 was officially the worst year for the newspaper industry in ‘decades’, ...

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