Online reviews, personal recommendations most trusted form of “a...

Apr 12, 2012 by

Nielsen has a table out distilling the results of Global Trust in Advertising survey.   Worldwide, 50%+ of us trust the following...

read more

While marketing budgets are cut, content spend grows

Dec 5, 2011 by

Recently, there has been a trend of brands being encouraged to think of themselves as media outlets in their own right.     For...

read more

Do clients need specialist agencies? No, but they do need specialists

Feb 18, 2010 by

A feature in Campaign asks the question of whether clients need specialist social media agencies. Though that’s not what we...

read more