Online reviews, personal recommendations most trusted form of “a...
Nielsen has a table out distilling the results of Global Trust in Advertising survey. Worldwide, 50%+ of us trust the following...
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Like print newspapers, magazines in decline
Plenty has been written about the decline of print newspapers, less so about the magazine industry. Now South African journalist...
read more3/4 of Americans find ads confusing
An interesting study from Ad Week and Harris in the US – 3/4 of consumers find TV ads confusing. Though as you might expect...
read moreSocial network advertising to hit $4.2 billion next year
Here’s a series of infographics from the always informative Flowtown, showing the growth of social media ad spending. ...
read more46% of under 25s Facebook like their favourite TV programmes
An earlier post was all about the (UK) Ofcom Communications Market Report and the way in which TV and social media campaigns can work...
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