The more Facebook fans you have, the less likely they are to engage
Over at AdAge, Comscore VP Andrew Lipsman discusses a study by the Ehren-Bass Institute that showed that only 1% of Facebook fans...
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“Stick it in TV” – five reasons why that might not b...
According to a marketing magazine report, Diageo’s white spirits marketing director Philip Gladman thinks that if you are not...
read moreFriends’ tweeting is believing says Microsoft research
Here’s some research from Microsoft and Carnegie Mellon University that again shows the level of trust we place on the...
read moreTrashing an opponent works best on TV / you preach to the converted on...
A piece of research from the Brookings Institution (thanks @kenyanpundit for the link) finds that, at least in politics, when it...
read moreNotes from SXSW, Simplicity rules
A SXSW session on the social media bubble hosted by NYC agency Attention neatly summarised what the conference is all...
read moreSXSW snippet – does social media drive TV ratings?
The conclusion of a SXSW panel from this afternoon was yes, but the overall message was that it really works best when it comes to...
read moreInstagram hits 25 million users – you heard it here first
Since Christmas the mobile photo network Instagram has gained over ten million users. This makes Instagram the largest mobile...
read moreComscore’s 2012 Mobile Future in Focus Report – ten take o...
Last week Comscore released a major report around the mobile Internet, Mobile Future in Focus. A lot of that has already been...
read moreInstagramers get rid of the ghosts
How many brands would be brave enough to cut half of their social media followers, losing the ones who hadn’t engaged...
read moreSocial media plays “modest” role in US election…so far
Research out by Pew shows that when it comes to the major US hard news story of 2012, the Presidential election, voters prefer tried...
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