UK newspaper body to marketers: Pay money to share our links and bring...
Last year a fuss broke out in the US when the Associated Press talked about making bloggers pay for quoting any of its stories...
read moreWhat’s your website good for?
What’s your website good for? View more documents from Dirk Singer. (6 July, see update below) This is a theme I’ve been...
read moreOnline ad metrics and the shifting goal posts
The other day Comscore released a report to bolster the online display ad industry – “whither the click.” The message,...
read moreIs your website necessary? Check out one agency’s view on it
Erin from Yaybia! sent me this amazing YouTube video by US ad agency BooneOakley. The company answered the question of ‘do you...
read moreWell who’d have thought it, this Social Media thing actually wor...
The other day I wrote about a commentary on ClickZ entitled the ‘ROI of social media is zero’, which made the point that you...
read moreOvercoming obstacles
Overcoming Obstacles to Social Media Integration View more presentations from shannonpaul. The excellent Shannon Paul, a US social...
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