Honesty really is the best policy (for brands anyway)

Aug 3, 2009 by

Honesty really is the best policy (for brands anyway)

I picked up on this US survey by branding company Siegel & Gale on the right way for brands to communicate bad news. The...

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88% of newspaper reading time is in print

Jul 31, 2009 by

88% of newspaper reading time is in print

A constant conversation I have both with clients and colleagues could be paraphrased a little like this: “You can’t...

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UK newspapers: A lot of your online readers are from across the pond

Jul 30, 2009 by

UK newspapers: A lot of your online readers are from across the pond

Or you could invert that headline around: US marketers, a lot of your consumers are reading the UK press. Journalism blogger Malcolm...

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A lesson for social behaviour campaigns. Print based narratives might ...

Jul 24, 2009 by

A lesson for social behaviour campaigns. Print based narratives might work better than shock ads

An instructive lesson for marketers comes from this study in Psychological Science (via Neuronarrative). The conclusion: Providing...

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Twitter no.3 social network in the US, BBC iPlayer overtakes MySpace i...

Jul 21, 2009 by

Twitter no.3 social network in the US, BBC iPlayer overtakes MySpace in UK

Says Nielsen, which puts Twitter 3rd at 21 million visitors behind Facebook (87 million) and declining MySpace (62 million – a...

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Communicators: Twitter a ‘fad’

Jul 9, 2009 by

Communicators: Twitter a ‘fad’

Or at least that’s what 54% told online publisher Ragan Communications and Pollstream in a study on the micro-blogging service,...

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