Study shows newspaper advertising effective…when consumers are l...
The other day I posted about a Columbia Journalism Review study, which worked out that 88% of newspaper reading time (as opposed to...
read moreTwitter no.3 social network in the US, BBC iPlayer overtakes MySpace i...
Says Nielsen, which puts Twitter 3rd at 21 million visitors behind Facebook (87 million) and declining MySpace (62 million – a...
read moreThe future of media and the rise of TV brands
Over the past year I’ve devoted a fair amount of space on this site to the changing nature of the media, in particular the decline...
read moreIs online video maturing?
This is interesting – Will Sullivan at Poynter Online has a report on online audiences getting used to longer web...
read moreOnline word of mouth outstrips every other form of promotion / endorse...
Two surveys that I picked up on that draw somewhat different conclusions. First of all (via Marketing Charts) comes this study by...
read moreOnline ad metrics and the shifting goal posts
The other day Comscore released a report to bolster the online display ad industry – “whither the click.” The message,...
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