Online video: Over-hyped, over-sold, or just misunderstood?
Back in 1996 when I was involved in the UK launch of MSN there was an all-singing, all dancing event at the Royal Commonwealth...
read moreWeb series lose most viewers after episode one
The other month we posted about Tube Mogul’s stats showing that most online video viewers don’t last beyond the first minute. ...
read moreThis is getting boring, bring on the ads
Over the past week I’ve referenced a number of studies that highlight the benefit of interruptions and jolting consumers out of...
read moreServed daily just for you: 1033 ads
That’s the amount we’re exposed to every day according to the Zakazhuka Zoo, who will be expanding on these stats in a...
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