“Stick it in TV” – five reasons why that might not b...
According to a marketing magazine report, Diageo’s white spirits marketing director Philip Gladman thinks that if you are not...
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SXSW snippet – does social media drive TV ratings?
The conclusion of a SXSW panel from this afternoon was yes, but the overall message was that it really works best when it comes to...
read moreWomen, younger users now use social media for ‘breaking newsR...
UK communications and media regulator OFCOM has come out with another mammoth piece of research, this time the international...
read moreThe kings and queens of media stacking – Tablet Users
Over the past few years, two related concepts have gathered more and more attention. First of all, there is the idea of media...
read moreHow social chatter drives TV ratings
Those of us who work in the online / social sphere are forever asked about KPIs. No matter the numbers on social media, there is...
read moreOnline video seen as a TV additive, not replacement
The other week I talked about Nielsen figures showing that in the US at least, the older you are the more TV you watch. However,...
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