Happy birthday banner ad…bet you wish click through rates were s...

Oct 28, 2009 by

Happy birthday banner ad…bet you wish click through rates were still 78%

AdAge has a piece showing that the banner ad is now 15 years old, where Frank D’Angelo talks about how his agency, part of...

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2/3 of online shoppers come back to their abandoned carts to buy

Sep 23, 2009 by

2/3 of online shoppers come back to their abandoned carts to buy

A study by Internet security firm McAfee shows that online shopping habits are not so different from offline, and reinforces the...

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Consumers don’t act the same off and online and neither should y...

Aug 31, 2009 by

Consumers don’t act the same off and online and neither should your marketing £/$

Yet another example of how a marketing truism is turned on its head online, comes from the movie industry. Normally if you have a...

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Well who’d have thought it, this Social Media thing actually wor...

Apr 13, 2009 by

Well who’d have thought it, this Social Media thing actually works

The other day I wrote about a commentary on ClickZ entitled the ‘ROI of social media is zero’, which made the point that you...

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