Tailored ads? No thanks say consumers
A bit of a wake-up call for anyone using behavioural advertising (ads served up according to your web surfing habits). According...
read moreThe universal appeal of sports websites
Comscore has published some stats on the universal popularity of sports websites across various markets, especially in the English...
read moreIntegrating your Facebook fan pages into online ads
Yaybia’s Erin Lamberty sent me this link about Spongecell, knowing as she does, how much of a fan I am of online display...
read moreLess than 1/20 social networkers pay attention to ads
So I’ll preface this with a note that I’m hardly a disinterested spectator here as I’ve been banging this...
read moreRazorfish ‘Fluent’ study – TV still strong, social n...
Thanks to Ben Kunz for pointing me towards this huge piece of research by Razorfish – ‘Fluent.’ The theme is...
read moreOnline ad metrics and the shifting goal posts
The other day Comscore released a report to bolster the online display ad industry – “whither the click.” The message,...
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