Wealthier consumers read online news (but don’t click on ads)
Pew Research has come out with what’s perhaps a fairly obvious stat – rich people are more likely to go online. ...
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Social network advertising to hit $4.2 billion next year
Here’s a series of infographics from the always informative Flowtown, showing the growth of social media ad spending. ...
read moreHappy birthday banner ad…bet you wish click through rates were s...
AdAge has a piece showing that the banner ad is now 15 years old, where Frank D’Angelo talks about how his agency, part of...
read moreHaven’t clicked on an ad recently? Join 84% of other Internet us...
This has been covered elsewhere (for example on Media Post), but it’s worth just highlighting. comScore’s natural born...
read morePrint declining in influence but not dead yet while TV still reigns su...
A fascinating study carried out by TargetCast in the US confirms that print media is on the way out, but that the day of reckoning...
read moreThe results are clear: Social media chatter drives brand searches
Despite various stats that cast doubts on the effectiveness of online advertising in general, the one area that is generally held to...
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