Newspaper paywalls? 9/10 consumers will give them a miss

Oct 21, 2009 by

Newspaper paywalls? 9/10 consumers will give them a miss

This chart is fairly conclusive: The Wall Street Journal might be doing just fine in charging the suits for news. But here in the...

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Print declining in influence but not dead yet while TV still reigns su...

Oct 10, 2009 by

Print declining in influence but not dead yet while TV still reigns surpreme

A fascinating study carried out by TargetCast in the US confirms that print media is on the way out, but that the day of reckoning...

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Study shows newspaper advertising effective…when consumers are l...

Aug 3, 2009 by

Study shows newspaper advertising effective…when consumers are looking for it

The other day I posted about a Columbia Journalism Review study, which worked out that 88% of newspaper reading time (as opposed to...

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