Emerging markets lead the West in mobile advertising

Oct 10, 2010 by

Emerging markets lead the West in mobile advertising

Which countries lead in mobile advertising?   According to a Buzzcity study (via memeburn), it’s by and large emerging markets...

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Will next year be "the year of location aware?"

Oct 30, 2009 by

Will next year be "the year of location aware?"

Previously I posted about the truly pitiful click through rates for ads that are seen on the iPhone – 0.3%. Not good news...

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iPhone users browse the net the most, look at ads the least

Sep 14, 2009 by

iPhone users browse the net the most, look at ads the least

Bad news for mobile advertisers comes from this US study from the Chitika Network. It shows that mobile advertising click-through...

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Global ad spending to top $13 billion…yet to be effective, freeb...

Sep 2, 2009 by

Global ad spending to top $13 billion…yet to be effective, freebies seem to be key

This story from MediaBuyerPlanner has Gartner predicting that mobile advertising will pass a whopping $13 billion by 2013 up from...

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Mobile ads and ‘app-vertising’

May 18, 2009 by

Mobile ads and ‘app-vertising’

Research out from location based social network Brightkite shows that 38% of mobile and 59% of iPhone owners recall seeing ads on...

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