Has the Web created a ‘brand bubble’?

May 8, 2009 by

Has the Web created a ‘brand bubble’?

Something I picked up to read the other day was ‘Brand Bubble’ by John Gerzena and Ed Lebar of Young and Rubicam. The essence of...

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Are we talking measurement or mind-set?

Apr 13, 2009 by

Are we talking measurement or mind-set?

In a comment responding to my last post, Martin Kelley talked about the methodology Comscore used to prove that an unnamed personal...

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Brands say social media still an ‘experiment’

Apr 7, 2009 by

Brands say social media still an ‘experiment’

Thanks to Joanne Jacobs for pointing me to this Ad Week article on whether you need an in-house social media marketer. The piece goes...

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27% of brand value in its media profile

Mar 18, 2009 by

27% of brand value in its media profile

So I have an ulterior motive in talking about this this survey by Context Analytics and Text 100, but the findings are...

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Brands to up social media spending…at least that’s the int...

Mar 17, 2009 by

Brands to up social media spending…at least that’s the intent

As reported on Brand Republic, research out from Forrester shows that more than half of global marketers will increase their social...

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Justifying social media marketing

Mar 9, 2009 by

Justifying social media marketing

Justifying social media to internal clients View more presentations from dirkthecow. (tags: social+media research) I had the...

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