Online takes second place in media time behind TV
Today the Internet Advertising Bureau (UK) gave its members access to the full stats for its ad spend study – the one that hit...
read moreConsumers don’t act the same off and online and neither should y...
Yet another example of how a marketing truism is turned on its head online, comes from the movie industry. Normally if you have a...
read moreGreat diagram – branding explained
Ben Kunz, who is currently a guest editor over at Brandflakesforbreakfast points us to this excellent diagram by Dennis Hahn that...
read moreConsumers annoyed with Internet ads
So says Harris Research, which polled American consumers about the type of Internet ads they hated the most. In first place are...
read moreIn the land of the blind, the one eyed man is King
A saying that came to mind after reading David Armano’s post about people being appointed to social media roles without necessarily...
read moreBrand loyalty a recession – and post recession – casualty?
The other week I posted about a Y&R book talking about the impending brand bubble, where the authors held up the huge gulf in...
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