Nearly half of employers look up job candidates on social networksR...

Sep 9, 2009 by

According to a US survey by Careerbuilder.com (source, marketing charts) – 45% – so nearly half, of employers check up...

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Survey clains to show women unmoved by brands on social networks…...

Sep 8, 2009 by

Marketing Charts has the results of an adtech survey n the US that claims to show that women are heavy social media users on one...

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Consumers don’t act the same off and online and neither should y...

Aug 31, 2009 by

Yet another example of how a marketing truism is turned on its head online, comes from the movie industry. Normally if you have a...

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News flash: Most conversation on Twitter meaningful and worthwhile

Aug 20, 2009 by

There’s been a fair amount of talk about the study the other day showing that 40% of tweets are “pointless...

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Too many herds in the field?

Aug 2, 2009 by

This morning I woke up to an email from someone who a Google search tells me is well known in US ad circles, informing me, “you are...

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What different generations use Facebook for

Jul 31, 2009 by

Inside Facebook has reproduced this emarketer chart showing what different generations use Facebook and other networks for. No huge...

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