A multi-platform social media strategy increases Facebook engagement b...
An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach. Depending on their level of...
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Another survey showing emerging markets lead in social media use
Over the past few years there have been a range of studies showing that once they are online, citizens of countries such as Indonesia,...
read moreThe more Facebook fans you have, the less likely they are to engage
Over at AdAge, Comscore VP Andrew Lipsman discusses a study by the Ehren-Bass Institute that showed that only 1% of Facebook fans...
read moreSocial media plays “modest” role in US election…so far
Research out by Pew shows that when it comes to the major US hard news story of 2012, the Presidential election, voters prefer tried...
read moreSignificant number of newspaper visits driven by Facebook
Here’s a chart that neatly shows how social media is driving a sizeable chunk of traffic towards news sites. According to...
read moreTwitter shaped the 2011 news agenda over Facebook
Despite commanding 95% of social networking time in the US it is Twitter which shaped the news agenda in 2011. According to Highbeam...
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