20 free tools to evaluate social media
One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools. Not...
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Show me the sales. How does social media impact the bottom line?
Almost every agency in this space, ourselves included, is often asked to prove a direct link between social media and sales /...
read moreStats of the month – January
Stats of the month – January To kick off the New Year, here’s the second in my series of presentations about ten stats of...
read moreMore proof that socially engaged consumers spend more
One of my favourite stats is the one from Radio Shack in the US about customers checking in via Foursquare spending significantly more...
read moreEveryone loves a good league table
Is the moral of the story behind the emergence of social media measurement system Peerindex. Six months ago, Klout seemed to be the...
read moreHow accurate is Klout?
Over the past few months there has been a lot of talk about Klout (www.klout.com) rapidly becoming the default system for...
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