The micro-site lives again?

Aug 19, 2008 by Dirk Singer

At the end of last year we posted about industry chatter regarding the death of the micro-site. With players like Coke pronouncing...

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Brands as facilitators

Jul 22, 2008 by Dirk Singer

David Armano has posted up a series of excellent diagrams on his blog. They concern the role of brands as faciliators, as opposed...

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