77% of Brits online – more than half the online population now o...
According to the UK’s Office of National Statistics (ONS), 38.3 million of us – or 77% of the population aged 16+ –...
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Unrealistic expectations lead social media campaigns to fail
Why Social Media Projects Fail?! – A European Perspective View more presentations from BSI. German research consultancy Brand...
read moreWhy combining TV + online can pay off for brands and broadcasters
More stats from the 377 page (UK) Ofcom Communications Markets Report, in particular ones that reinforce the fact that TV-led...
read moreTV still must have media for consumers, but under 25s as likely to cho...
Ofcom (the UK equivalent of the FCC) has produced the latest version of its communications market report. Its a huge document...
read moreThat infographic from Wired showing that the web is “dead”
Though you’ll find the above image on hundreds of other blogs, I still wanted to reproduce it. It’s a very useful...
read moreLies, damned lies and statistics
“There are kinds of lies: lies, damned lies and statistics” – Mark Twain (also attributed to Benjamin...
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