Comscore: 2/3 of UK over 55s on social networks
Two sets of UK figures that are out thanks to Comscore. First of all, the vast majority of UK Internet users (so the majority of the...
read moreTwitter no.3 social network in the US, BBC iPlayer overtakes MySpace i...
Says Nielsen, which puts Twitter 3rd at 21 million visitors behind Facebook (87 million) and declining MySpace (62 million – a...
read moreIs online video maturing?
This is interesting – Will Sullivan at Poynter Online has a report on online audiences getting used to longer web...
read moreUseful chart – the top 20 countries for social media engagement
Comscore has published a fascinating chart looking at the top 20 countries worldwide in terms of social media engagement – i.e....
read moreOut of all ad formats, display ignored the most
Recently Comscore was commissioned to do a report on behalf of online publishers to show that online display really does work. ...
read moreOnline ad metrics and the shifting goal posts
The other day Comscore released a report to bolster the online display ad industry – “whither the click.” The message,...
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