Not all newspaper readers are created equally
In fact, last year print subscribers in the US were worth $709 per person, while online readers were worth $46 each (source Columbia...
read moreDigital media and the idiocity of the big number
Delivering the keynote lecture at the Edinburgh TV Festival, Newscorp Europe and Asia boss James Murdoch came out with a good...
read moreOver 6/10 online newspaper readers only look at one page
The other day I commented on Columbia Journalism Review research showing that 88% of newspaper reading time (not readers) is in print...
read moreStudy shows newspaper advertising effective…when consumers are l...
The other day I posted about a Columbia Journalism Review study, which worked out that 88% of newspaper reading time (as opposed to...
read more88% of newspaper reading time is in print
A constant conversation I have both with clients and colleagues could be paraphrased a little like this: “You can’t...
read moreThe FT might not believe in ‘free’, but Reuters still does
At a time when Rupert Murdoch and the Financial Times’ editor, Lionel Barber, are furiously trying to put the free content...
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