Twitter’s power users. Who are they?
The other week I posted on Sysomos research showing that 5% of tweeple account for 75% of tweets. In other words, a global user...
read moreStudy shows newspaper advertising effective…when consumers are l...
The other day I posted about a Columbia Journalism Review study, which worked out that 88% of newspaper reading time (as opposed to...
read moreHonesty really is the best policy (for brands anyway)
I picked up on this US survey by branding company Siegel & Gale on the right way for brands to communicate bad news. The...
read moreGreat diagram – branding explained
Ben Kunz, who is currently a guest editor over at Brandflakesforbreakfast points us to this excellent diagram by Dennis Hahn that...
read moreConsumers annoyed with Internet ads
So says Harris Research, which polled American consumers about the type of Internet ads they hated the most. In first place are...
read moreNew Zealand publisher: There is an army of unqualified bloggers pourin...
The nice people over at Australian marketing website mumbrella hopefully won’t mind me lifting their quote from (New Zealand)...
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