Online takes second place in media time behind TV
Today the Internet Advertising Bureau (UK) gave its members access to the full stats for its ad spend study – the one that hit...
read moreBrands up their ad spend on blogs, social media
Some recently published Nielsen stats show that, at least in the States, advertising on blogs and social media is up, even in...
read more2/3 of online shoppers come back to their abandoned carts to buy
A study by Internet security firm McAfee shows that online shopping habits are not so different from offline, and reinforces the...
read moreOne for digital-phobes. Make them sit through this
The other day Valeria Maltoni posted a good piece on Social Media Today about ‘five straw man arguments to take a pass on...
read moreBarely half of publishers believe in paid content
An interesting survey found via the Newsosaur: US newspaper industry consultants Greg Harmon and Greg Swanson produced some figures...
read moreConsumers don’t act the same off and online and neither should y...
Yet another example of how a marketing truism is turned on its head online, comes from the movie industry. Normally if you have a...
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